Automated electricity meter readings are the key to a new Danish electricity supplier’s business strategy.
Since 28 January 2008, Danish consumers have been able to buy their electricity either from their local shop or directly online. Danish company Modstrøm, which calls itself “your climate-friendly energy supplier”, is the new player on the Danish electricity market and is challenging the established electricity sector. The company’s concept is to turn the purchase of electricity into a product, in the same way that consumers buy their telephone systems today.